If your home didn’t sell, it doesn’t mean you did something wrong. It means the market didn’t get enough confidence to say “yes” at your price, in your presentation, or in how it was positioned. The first step is a calm review of what happened — so we stop guessing. 

Pricing is touchy because it’s personal — and most agents handle it like a confrontation. I don’t. We build a pricing plan using only three things: recent closed sales, what buyers are actively choosing right now, and what your home is competing with today.

Then we pick a path that fits your priorities (net, timeline, certainty) — so pricing becomes a decision you feel confident about, not pressure you feel cornered by. 

Buyers rarely say “no” for one big reason — they hesitate over a few small ones. I focus on the changes that remove hesitation fast: photo readiness, lighting, simple repair priorities, and clean showing flow. Not busywork, but things that actually move the needle.

When a listing sits, buyers decide it doesn’t belong where it’s priced, and often times, they stick to that initial judgement.

I relaunch the home by changing how it shows up online: new lead photos, a rewritten opening description, and pricing context that places it against homes buyers are actually choosing.

The result is that the home is evaluated fresh instead of dismissed..

The first 7–10 days determine whether a relaunch works. I tightly structure that window — timing, showing access, and follow-up — so activity is concentrated and buyers know they’re not alone.

This prevents the slow drift that causes listings to stall again. 

Offers don’t fail at signing — they fail during inspections, appraisals, and timelines. I vet buyers, manage leverage points, and keep the transaction tight so the deal doesn’t fall apart after momentum is built.

Result:

Fewer surprises. Less stress. And the sale actually closes